Global Privacy Control (GPC)

This article details how Osano’s Consent Manager supports Global Privacy Control.

The Global Privacy Control (GPC) is an initiative aiming to create a global web browser setting that allows users to control their online privacy. For users, activating GPC in their browser allows them to communicate their personal tracking preferences to participating websites. Specifically, the control indicates whether the user has consented to the sale of their personal data.

GPC and the Osano Consent Manager

Osano’s Consent Manager (CMP) intercepts and respect GPC signals. When using Osano’s CMP, end-users can communicate their do not sell preferences, and Osano will pass these along as well as update that users Do Not Sell preferences via the IAB CCPA framework

If an end-user sends the GPC signal (by using a browser or browser extension that supports GPC), and: 

  • If the user is in the U.S.: 
      • Osano’s Consent Manager listens to the GPC signal that is communicated by the user's browser. 
      • The Consent Record will record an "Opt_Out." (An Opt-Out coincides with the Do Not Sell switch and no other categories).
      • The Do-Not-Sell toggle in the Storage Preferences drawer is disabled, and the Do Not Track is sent via the U.S. IAB framework.
  • If the user is NOT in the U.S.:
      • The Consent Record will record an "Opt_Out." (An Opt-Out coincides with the Do Not Sell switch and no other categories).
      • Unless the customer is listening for the OPT_OUT via the Osano API and Event Listeners, no other changes occur.

IMPORTANT: GPC does NOT have an impact on consent categories OTHER than the Do Not Sell. 

Enabling GPC Support

Global Privacy Controls can be set for a consent manager configuration by enabling the "Support Global Privacy Control (GPC)" switch in the configuration settings.