Analytics or statistical data gathered about a user, usage, activity, etc. Example: Average page views.
Beliefs and Groups
Example: Factors specific to the cultural/social/mental identity of that natural person, philosophical beliefs, political opinions, religious beliefs, union membership
Biometric Data
Example: Photograph where an individual is identifiable.
Corporate
Example: Confidential or restricted business or corporate information.
Criminal Data
Example: Tax Evasion, Criminal Record.
Demographic
Example: Age, Date of Birth, Ethnic Group, Ethnicity, Gender, Income, Language, Race, Sexual Orientation
Device ID
Example: Personal or work device ID.
Financial
Example: American Bankers Cusip Id, Bank Names, Credit Card Number, credit card number, security or access code, Credit Card Track Number, debit card, Iban Code, Magstripe Track, Personal Finance Terms, e.g. (Line of Credit), RIAs list, e.g., "Charles Schwab," Swift Code, Us Bank Routing Micr, US GAAP financial statement keywords.
General Location
Example: Country, Location
Genetic Data
Example: State genetic test, factors specific to the genetic identity of that natural person.
Government ID
Example: Insurance Number, Passport, Residency Number, Social Security Number, Tax Number, Us Adoption Taxpayer Identification Number, Us Drivers License Number, Us Employer Identification Number, Us Individual Taxpayer Identification Number, Us Passport, Us Preparer Taxpayer Identification Number, Us Social Security Number, Us Vehicle Identification Number, Vehicle Identification Number
Geolocation
Example: Any data used or intended to be used to locate a consumer within a 1,850-foot radius
Health Data
Example: Diagnoses, Fda Code, ICD-10 codes, Icd10 Code, Icd9 Code, Medical Term, Medical Test Results, Personal Health Info, e.g., claim number, Sex Life, Treatment information, Us Dea Number, US FSA Drug Names, Us Healthcare Npi, Worldwide Hospital Names.
Mailing Address
Example: Home Address, Street Address
Name
Example: Female Name, First Name, Full Name, Name, Last Name, Male Name, Given name.
None
Does not apply to any of the other categories in this list.
Not User Data
Example: Domain Name, Organization Name, Storage Signed Policy Document, Storage Signed Url.
Online ID
Example: Account ID, Advertising Id, Advertising Identifier, Cookie ID, email, Email Address, Generic Id, Identification Number, Imei Hardware Id, Internal ID (e.g., Cognito ID), IP, Ip Address, Mac Address, Mac Address Local, username.
Other Personal Data
Example: Favorite color, Name of a first childhood pet, Make and Model of first car.
Phone Number
Example: Mobile Number, Phone Number, Us Tollfree
Physical Appearance
Example: Weight, Tattoos, Factors specific to the physical identity of that natural person.
Place of Birth
Example: Country of Birth.
Security
Example: Auth Tokens, Encryption Keys, API Keys, Web Tokens, HTTP Cookies, XSRF Token