Disclaimer: This is not legal advice. Please consult your legal team.
Do we need both App Tracking Transparency and Osano SDK?
- Do you use app data for personalization/analytics?
- If yes, you must use both App Tracking Transparency (ATT) framework and Osano SDKs. ATT provides compliance with Apple requirements, while Osano SDKs provides compliance with global privacy laws.
- If no, you may use only the ATT framework by turning off all marketing if a user rejects ATT
- Do you want to differentiate between marketing data for tracking and non-tracking marketing data (1st party marketing, non-targeted 3rd party marketing?
- If yes, you must use both App Tracking Transparency (ATT) framework and Osano SDKs
- If no, you may use only the ATT framework by turning off all marketing if a user rejects ATT
Information to gather:
- Do you do any 1st party marketing?
- Data used only for 1st party marketing, or only for 1st party marketing analytics is not defined as “tracking” in the App Tracking Transparency framework
- If the data is ever used downstream for 3rd party targeted marketing, this is tracking data that falls under ATT
- Do you use app data for any non-targeted 3rd party marketing (eg manually buying billboard placement in zip codes where you have a lot of app usage)
- Do any of the 3rd party vendors that provide non-targeting marketing re-use the data for their own targeted ads, or share/sell the data with a data broker?
- If you are not sure, treat them as a targeted 3rd party marketing vendor
- Data used only for non-targeted 3rd party marketing is not defined as “tracking” in the App Tracking Transparency framework
Osano recommendation:
- Launch ATT when the user opens the app for the first time
- Show Osano cookie banner on the splash screen
- In settings, provide user-links to settings to change ATT as well as Osano’s Storage Preferences