iOS 14 & App Tracking Transparency

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Disclaimer: This is not legal advice. Please consult your legal team.

 

 

App Tracking Transparency (ATT) Overview

App Tracking Transparency (ATT) is a framework introduced by Apple that requires apps to request user permission before tracking their data across apps and websites owned by other companies. This framework is mandatory for any app that collects data for tracking purposes. For more detailed information, please refer to the Apple Developer Documentation on App Tracking Transparency.

 

Information to gather

Q: Do we need both App Tracking Transparency and Osano SDK?

Do you use app data for personalization/analytics?

  • If yes, you should use both the App Tracking Transparency (ATT) framework and Osano SDKs. ATT ensures compliance with Apple requirements, while Osano SDKs ensure compliance with global privacy laws.
  • If no, you may use only the ATT framework by turning off all marketing if a user rejects ATT.


Do you want to differentiate between marketing data for tracking and non-tracking marketing data (1st party marketing, non-targeted 3rd party marketing)?

  • If yes, you should use both the App Tracking Transparency (ATT) framework and Osano SDKs.
  • If no, you may use only the ATT framework by turning off all marketing if a user rejects ATT.


Do you do any 1st party marketing?

    • Data used only for 1st party marketing or 1st party marketing analytics is not defined as “tracking” under the App Tracking Transparency framework.
    • If the data is ever used downstream for 3rd party targeted marketing, it is considered tracking data under ATT.


Do you use app data for any non-targeted 3rd party marketing? Do any of the 3rd party vendors that provide non-targeting marketing re-use the data for their own targeted ads, or share/sell the data with a data broker?

    • If you are unsure, treat them as a targeted 3rd party marketing vendor.
    • Data used only for non-targeted 3rd party marketing is not defined as “tracking” under the App Tracking Transparency framework.
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Osano recommendation

  • Launch ATT when the user opens the app for the first time
  • Show Osano cookie banner on the splash screen
  • In settings, provide user-links to settings to change ATT as well as Osano’s Storage Preferences
Standard Implementation
 

Osano Cookie Categories
  Marketing On Marketing Off
ATT Authorized
  • User consents to all marketing.
  • Use marketing data as usual.
  • User has opted out of all marketing.
  • Block data & SDKs used for marketing & tracking.
ATT Denied
  • Block data & SDKs for 3rd party targeted ads.
  • Allow data used only for 1st party marketing.
  • Allow data used only for 3rd party untargeted ads.
  • Block data & SDKs used for both 3rd party untargeted and targeted ads.
  • User has opted out of all marketing.
  • Block data & SDKs used for marketing and tracking.