Osano's Unified Consent & Preference Hub (UC) is designed to centralize and manage user consents and preferences across various platforms and jurisdictions. This system ensures compliance with data privacy regulations and enhances user trust by respecting individual choices.
Information Collected and Stored by Osano's Unified Consent:
Osano collects and securely stores the following information related to user consents:
Identifiers:
- Email Address: If provided by the user, it is used to associate consent records with specific individuals.
- Unified Consent ID: A unique identifier assigned to each user to track consent preferences.
- Phone Number: If provided by the user, it is used to associate consent records with specific individuals when email is not used as the identifier.
Consent Details:
- Date and Time of Consent: Timestamps indicating when a user provided or updated their consent preferences.
- Specific Preferences Selected: Records of the user's choices regarding data collection, communication methods, and other consent-related options - these are configured and applied on a customer by customer basis.
Jurisdiction Information:
- Data about the user's location or applicable legal jurisdiction to ensure compliance with regional data privacy laws.
Global Privacy Control (GPC) Status:
- Indicates whether the user has enabled GPC signals, reflecting their preferences regarding data sale or sharing.
This data is encrypted both in transit and at rest, and personal identifiers like IP addresses are de-identified to maintain user privacy. Read more about our Unified Consent retention policy.
Data Flow and Integration with External Systems:
Osano's Unified Consent system is designed to integrate seamlessly with various external platforms, ensuring that user consent preferences are respected across all touch points.
Data Collection:
- User consent information is collected through the Preference Hub or Privacy Center interfaces, where users can specify their preferences.
Data Processing:
- Collected consent data is processed and stored securely within Osano's infrastructure.
Data Distribution:
- Osano provides integrations with systems like Google Tag Manager (GTM). By emitting a data layer containing a user's consent status, Osano enables GTM to conditionally fire tags based on these preferences, ensuring that marketing and tracking activities comply with the user's choices.
API Access:
- Osano provides integrations with systems like HubSpot, Salesforce, MailChimp via API connection. These integrations allow Osano to communicate and update specific, authorized preferences using a unique identifier (usually email) to connect the records in question.
- Developers can utilize Osano's Unified Consent Core API to programmatically access consent records, create or update consents, and integrate consent data into other systems. This allows for customized workflows and deeper integration with existing platforms.
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