Do Not Sell or Share: FAQ

Q: What is 'Do Not Sell or Share My Personal Information'?

A: The 'Do Not Sell or Share' option is a privacy setting required under laws like the California Privacy Rights Act (CPRA). It allows users to opt out of having their personal data sold or shared with third parties, particularly for targeted advertising.

Q: What happens when 'Do Not Sell or Share' is enabled?

When a user turns this setting on in Osano’s Cookie Preferences Drawer:

  • Targeted advertising is completely disabled and locked.

  • A signal is sent to advertisers and other third-party vendors informing them that this user does not want their data sold or shared.

  • Third-party advertisers are responsible for respecting this signal and adjusting their tracking and ad targeting accordingly.

Note: The GPC signal indicates a Do Not Sell preference. All of the above is applicable to the GPC flow as well. 

Q: Why is 'Do Not Sell or Share' required?

Privacy laws like CPRA require businesses to:

  • Provide clear notice about data collection and selling practices.

  • Include a 'Do Not Sell or Share My Personal Information' link on their website.

  • Send a signal to third parties when a user opts out, ensuring compliance with legal requirements.

This regulation is designed to give users more control over their personal data and prevent unwanted tracking.

Q: How does Osano help ensure compliance?

Osano offers multiple ways to support and manage 'Do Not Sell or Share':

  • Automatic Support in the Consent Banner – The option is automatically included in banners for regions where it's legally required.

  • Standalone 'Do Not Sell' Modal – A dedicated modal can be enabled in cookie consent settings for added visibility.

  • Subject Rights Management – Osano provides tools for managing user data requests, including Do Not Sell forms and workflows.

Want to learn more? Contact your Customer Success Manager (CSM) for a walk through of Subject Rights Management and how to configure these settings.

Q: What are the effects of enabling 'Do Not Sell or Share'?

  • Marketing and targeted ads will no longer function for users who opt out.

  • Analytics tracking may be impacted, depending on how vendors adjust their data collection in response.

  • Your business remains compliant with CPRA and other privacy laws, reducing legal risk.

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